LinkedIn limits in 2025 (complete overview)

When it comes to outreach, there are always limitations and LinkedIn is no exception.

If you're conducting outreach on LinkedIn or using LinkedIn automation tools, it's crucial to understand and stay within the platform’s usage limits to avoid restrictions or penalties.

LinkedIn has updated these limits several times over the years, so in this guide, we’ll walk through the limits LinkedIn has in place for 2025.

First, it’s important to note the significant differences between free users (Basic Users) and paying users (Premium Users), such as those with LinkedIn Recruiter or Sales Navigator subscriptions.

LinkedIn also considers the “maturity” of your profile, including how long it’s been active and how regularly you use the platform. A helpful indicator is your LinkedIn Social Selling Index (SSI)—the higher your score, the more authority your profile holds within the network.

How many connection requests can you send per day on LinkedIn?

To keep it simple, here’s a breakdown for Basic and Premium users:

• Basic users: up to 100 connection requests per week
• Premium users: up to 200 connection requests per week

That translates to approximately 20 to 40 connection requests per business day.

What happens if you send too many connection requests?

If you exceed your connection request limit, LinkedIn will temporarily block your ability to send more and display a warning on your screen.

When can you start sending connection requests again?

If blocked, you’ll need to wait until Monday of the following week. After midnight, your weekly limit resets and you can begin sending requests again.

How many profiles can you view per day on LinkedIn?

LinkedIn also imposes limits here:

• Basic users: up to 250 profile views per day
• Premium users: up to 1,000 profile views per day

Exceeding your daily limit may result in a temporary block, especially if LinkedIn suspects you're using scraping tools.

How long does it take to get unblocked?

• First-time offenses: Your account is typically restored within a few days.
• Second-time offenses: You’ll need to send LinkedIn a support message explaining your activity. Their internal team will review your case, which can take a few days.

What is the maximum number of LinkedIn connections?

LinkedIn imposes a hard cap of 30,000 connections per account.
This applies to all user types and is unlikely to change anytime soon.

What happens when you reach 30,000 connections?

Once you hit the limit:

• You can no longer accept new connection requests
• Your profile is switched to “Creator Mode”, and people will see a “Follow” button instead of “Connect”
• To add new connections, you’ll need to remove existing ones

What is the limit for LinkedIn Easy Apply?

The Easy Apply feature allows quick applications to job listings.
You can use it for up to 50 job applications per 24 hours.

If you hit the limit, you can save jobs and apply again the next day.

What is the character limit for a note in a connection request?

This depends on your account type:

• Basic users: up to 200 characters
• Premium users: up to 300 characters

What is the maximum length of a LinkedIn message?

A standard LinkedIn message can contain up to 8,000 characters.

What is the file size limit for message attachments?

The maximum file size for attachments in a message is 20 MB.

What are the limits for InMail subject lines and body text?

• Subject line: up to 200 characters
• InMail message body: up to 2,000 characters

How many InMail credits do you get with a LinkedIn subscription?

Monthly InMail credits vary by subscription:

• Premium Career: 5 InMail credits/month
• Premium Business: 15 InMail credits/month
• Sales Navigator: 50 InMail credits/month
• Recruiter Lite: 30 InMail credits/month
• Recruiter (full version): 150 InMail credits/month

What is the maximum number of InMail credits you can accumulate?

There is also a maximum balance per plan:

• Premium Career: max 15 credits
• Premium Business: max 45 credits
• Sales Navigator: max 150 credits
• Recruiter Lite: max 120 credits

Unused credits beyond the cap will not roll over.

How many LinkedIn InMails can you send per day?

You can send up to 1,000 InMails per day, regardless of your subscription—assuming you have the necessary credits.

Conclusion

Understanding LinkedIn’s limits is essential for effective outreach and avoiding penalties like temporary blocks. Whether you're using a free or premium account, LinkedIn enforces strict rules on connection requests, profile views, and features like InMails.

By staying within these limits and maintaining an active, trustworthy profile, you’ll maximize your chances of success on the platform. Be sure to stay informed about LinkedIn’s latest guidelines so your outreach strategies can thrive in 2025.